for midlife moms who are done guessing
it's YOUR time now
I help midlife moms lose the weight and keep it off - without restrictive diets, endless cardio, or a single workout you hate.
You’ve Googled it at 2am.
How do I get rid of my belly fat.
You’ve stood in your closet holding something that fit fine two years ago.
You’ve thought, out loud or not, nothing works for me anymore.
And the worst part isn’t the weight.
It’s the timing.
You finally have time for yourself.
The house is quieter. There’s space in your calendar for the first time in years.
And your body picked now to stop cooperating.
You’re not lazy. You’ve been doing this for decades.
Cutting calories.
Intermittent fasting.
Keto.
No carbs.
Whatever supplement your friend swore by.
So much cardio.
You’ve done all of it.
Some of it even worked... for a few weeks.
Here’s what nobody told you: none of those failed because you didn’t try hard enough.
They failed because you hated them.
And you can’t white-knuckle your way through something you hate forever.
Nobody can.
That’s not a character flaw, that’s just how people work
If you like it, you do it. That’s the whole thing.
What if you actually loved it?
Not every second.
Not every choice.
But the process as a whole.
What if losing the weight meant:
• Eating food you actually like — including the foods you’ve been told to give up
• Workouts you look forward to, in a body that’s getting stronger every week
• Weekends, travel and dinners out that don’t blow up your progress
• Not thinking about food all day long
You’re not looking for a smaller life.
You’re looking for the same life.
In a body you’re happy in.
That’s the whole point.
The women who stopped starting over
Three Steps. That's it.
No twelve-week protocol. No colour-coded binder. Three things, in order.
STEP ONE — We figure out what you actually like
Before anything else, I want to know what your real life looks like. What you eat. How you move. What you’ve already tried and can’t stand the thought of doing again.
Because if the plan doesn’t fit your life, you won’t follow it. And a plan you won’t follow is worthless, no matter how good it looks on paper.
So we build around what you’ll actually do. Not what you should do
STEP TWO — We start with the minimum you feel proud of
Not the maximum you can white-knuckle.
The minimum you can do consistently and feel good about — and then we build from there. T
hat’s food that hits your protein and your calories without cutting out entire food groups. Strength work you don’t dread. And the unglamorous stuff most plans skip entirely: sleep, walking, getting outside in the morning, managing stress that’s been running your appetite for years. You’ll get stronger.
You’ll see the weight come off. And you won’t feel like you’re at war with yourself.
STEP THREE — We make sure it sticks this time
You’ve lost weight before.
That’s not the problem.
Week three is the problem. Travel is the problem. The wedding, the holidays, the week everything falls apart.
So we don’t leave that to chance. Daily accountability, weekly check-ins, and me in your corner every single day for three months- long enough that it stops being a plan and starts being how you live.
Because what’s the alternative? Finish, then go right back to the life that got you here?
SOFT TO STRONG
Three months of one-to-one coaching. Built around your life, not the other way around.
• A nutrition plan built for what you actually eat - no banned foods, no strict meal plan you’ll abandon by Thursday
• Custom workouts you’ll genuinely look forward to, adjusted as you get stronger
• Habit coaching for the things that actually move the needle: sleep, steps, stress, morning light
• Daily accountability - not a check-in form you fill out alone on Sundays
• Weekly one-on-one calls with me
• Everything in one simple app, so you always know what today looks like
Investment: Discussed on your consult call. The consult is a real conversation, not a sales pitch. If I’m not the right fit for you, I’ll tell you.
PROGRAMS
SOFT TO STRONG 3 MONTH full elite 1:1 coaching includes:
Nutrition Coaching. We start by understanding whether your body needs to reduce inflammation first, then build in portion education and metabolic health. Real food, real portions, no gimmicks. Perfect for YOU.
Fitness Programming. Strength-focused at its core, with cardio built in when it fits your goals. Programmed for where you are now, and it evolves as you do.
Daily Habits. Hydration, sleep, stress management, meal planning, morning movement, and closing whatever other gaps stand between you and your healthiest, most enjoyable life.
Mindset Coaching. The piece that makes the best results actually possible.
Accountability. Daily check-ins throughout the day to answer questions and be sure you're on track day to day and week to week
also available monthly
SOFT TO STRONG low touch monthly coaching
Nutrition Coaching. We start by understanding whether your body needs to reduce inflammation first, General nutrition guidance with your blood work in mind.
Fitness Programming. Strength-focused at its core. Template workouts that progress month to month.
Daily Habits. Generl habit tracking, right for you
Accountability. Weekly check ins
Hi, I'm Becca
becca shaw
I didn’t plan this.
I spent years in brand research at Revlon, learning what actually resonates with women versus what merely sells to them.
Here's the thing about my relationship with food- i didn't invent it, it was handed to me. I grew up in the era of fat free everything. When the food marketed as good for you, came in a box with the fat stripped out and the sugar poured back in. When thin was the entire goal and nobody stopped to ask at what cost.
I was never overweight. I just never felt comfortable.
So I restricted, and I filled up on fat-free food packed with sugar, and I stayed hungry, and I lost muscle.
If you grew up in the same era, you got the same messaging.
It wasn’t your fault either.
Everything changed when I stopped chasing smaller and started chasing strong. I dropped the endless cardio for lifting, which, surprise, I actually enjoyed.
Food stopped being something I traded against exercise and became the thing that fuelled it.
As my kids grew up, irealized I finally have time for things I hadn’t thought about in decades.
And I saw the same thing happening to women all around me: a real window to put themselves first, and nobody telling them where to start.
So that’s what I do now. I’m a certified personal trainer and nutrition coach. I’ve been at this since 2017, with additional training in women’s hormones and blood work analysis for the clients who need that layer. But mostly what I do is make this simple.
Because it is simple, and I think you’ve been told otherwise for far too long.
I help women feel proud in their skin. Not from makeup. From their makeup.
xoxo Becca
You'll always know what today looks like
One app.
Open it in the morning and you see your workout, your food targets, your habits and your check-in.
No wondering. No deciding. No spending your mental energy on it before you’ve had coffee
Don't Take My Word For It
Becca has helped me refocus on taking time for myself, something I rarely do as a busy mom. My sessions have not only made me stronger and healthier, but I also feel better about myself and am overall a happier person after my workouts.
Becca is a literal miracle worker. Her program has transformed my life in so many ways. It is a new way of life, not a diet, and after almost an entire year I now feel more in control of my body than I ever have . I know how to exercise and what to eat. I can lso can still have dessert and wine and live and enjoy my life. It is a total game changer. I cannot say enough how about how wonderful, simple, and impactful the program is. Becca is so sweet and positive and helpful - she is like the motivation and support you need always at your fingertips.
Years ago, my personal wellness goal was to be as toned and fit as I possibly could. This goal was always temporary as the healthy routine became more a chore than I was willing to stick with and never did I keep my routine for more than 6 months. Becca has been remarkably different in her approach and has made a significant positive impact on my attitude towards my personal fitness. Her personalized workouts, encouragement, enthusiasm and guidance has made me actually look forward to my workouts. As a result for the last 4 years, I've stuck to my routine because I finally want to stick with it. Of course, the secondary benefit has been a much healthier lifestyle and exercise program I can stick with and enjoy.
The Questions I Get Most
Do I have to give up wine? Carbs? Going out to dinner?
No. If a plan requires you to stop living your life, it’s not a plan, it’s a countdown. We build your food around what you actually eat, and that includes the good stuff. You’ll hit your protein and your calories. How you get there is flexible.
I haven’t worked out in years. Is this going to be too much?
We start at the minimum you feel proud of. For some women that’s two short sessions a week and a daily walk. That’s a real starting point, not a consolation prize. We build from wherever you actually are.
I travel a lot. Won’t that wreck it?
This is genuinely one of my favorite parts of coaching. Travel is where most plans die and where this one is designed to hold. My own routine survives every trip I take... that’s not luck, it’s how it’s built.
I’ve tried everything. Why would this be different?
Because everything you’ve tried asked you to endure something. Endurance has a shelf life. This is built around things you don’t hate, which is the only version that’s ever lasted for anyone. Plus, we start the program by looking at your labs, so we know what is going on INSIDE before handing you any program.
Do you coach in person?
I’m based in Darien, CT, and coach clients online..
What if it's not a fit?
Then I’ll tell you on the consult. I’d rather send you somewhere better than take your money for three months of the wrong thing.
It's Your Time Now.
You’ve spent twenty-plus years making sure everyone else was taken care of.
You don’t need more discipline.
You don’t need to want it more.
You need a plan that’s simple enough to actually follow and someone in your corner while you do it.
Let’s talk. Thirty minutes, no pitch.